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The brave new service strategy: aligning customer relationships, market strategies, and business structures/ Barbara A. Gutek and Theresa Welsh
Material type:
TextPublication details: New York: AMACOM, c2000.Description: xvi, 316 pages : 24 cmISBN: - 0814405274 (cb.)
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Nueva Vizcaya State University - Bayombong Campus Graduate School Section | 600-699-Technology | GS 658.82 G98b 2000 (Browse shelf(Opens below)) | Available | GS28079 |
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| GS 658.5 T53m 2006 Management of event operations/ | GS 658.8 G190 2013 Out-of-the-box: marketing principles that work and make sense for marketing students, faculty, and practitioners/ | GS 658.812 H55p 2013 Pricing for profit: how to develop a powerful pricing strategy for your business/ | GS 658.82 G98b 2000 The brave new service strategy: aligning customer relationships, market strategies, and business structures/ | GS 658.83 J25o 2020 Organization behaviour in contemporary world / | GS 658.834 2 H19c 2000 Consumer behavior: an applied approach/ | GS 658.834 2 L29c 2011 Consumer behavior in action: real life applications for marketing managers/ |
Includes bibliographical references and index
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