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The brave new service strategy: aligning customer relationships, market strategies, and business structures/

Gutek, Barbara A.

The brave new service strategy: aligning customer relationships, market strategies, and business structures/ Barbara A. Gutek and Theresa Welsh - New York: AMACOM, c2000. - xvi, 316 pages : 24 cm.

Includes bibliographical references and index

ISBN: 0814405274 (cb.)

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The brave new service strategy: aligning customer relationships, market strategies, and business structures/

NUEVA VIZCAYA STATE UNIVERSITY