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Marketing / Roger A. Kerin, and Steven W. Hartley.
Material type:
TextPublication details: New York : McGraw Hill, c2023.Edition: Sixteenth editionDescription: xlviii, 736 pages : colored illustration, photos ; 28 cmISBN: - 9781265111946 (pbk.).
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Nueva Vizcaya State University - Bayombong Campus General Collection Section | 600-699-Technology | 658.8 K39m 2023 (Browse shelf(Opens below)) | Available | GC30518 | |
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Nueva Vizcaya State University - Bayombong Campus General Collection Section | 600-699-Technology | 658.8 K39m 2023 (Browse shelf(Opens below)) | Available | GC30519 |
Browsing Nueva Vizcaya State University - Bayombong Campus shelves, Shelving location: General Collection Section, Collection: 600-699-Technology Close shelf browser (Hides shelf browser)
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| 658.5 M739p 2021 Purchasing & supply chain management / | 658.5 P689i 2023 Introduction to quality management / | 658.8 B724c 2022 Contemporary marketing / | 658.8 K39m 2023 Marketing / | 658.8 K39m 2023 Marketing / | 658.8 M367m 2023 Marketing management / | 658.8 P226k 2022 Key concepts in marketing and advertising / |
Includes glossary and indexes.
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