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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, and Steven W. Hartley. - Sixteenth edition. - New York : McGraw Hill, c2023. - xlviii, 736 pages : colored illustration, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9781265111946 (pbk.).

Subjects--Topical Terms:
Marketing.

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Marketing /

NUEVA VIZCAYA STATE UNIVERSITY