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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Harlow, England : Pearson, c2020.Edition: Seventh edition Global editionDescription: 882 pages : colored illustrations, photos ; 28 cmISBN: - 9781292265636 (pbk.).
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Nueva Vizcaya State University - Bayombong Campus General Collection Section | 600-699-Technology | 658.83 M249m 2020 (Browse shelf(Opens below)) | Available | GC30512 |
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| 658.8 St836m 2023 Marketing : a managerial perspective / | 658.81 T531s 2022 Sales and distribution management / | 658.812 N424c 2023 Customer relationship management / | 658.83 M249m 2020 Marketing research : an applied orientation / | 658.83 T531i 2020 Illustrated handbook of marketing research / | 658.834 2 H867c 2021 Consumer behaviour / | 658.84 C998i 2023 International marketing / |
Includes glossary and indexes.
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