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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - Seventh edition Global edition. - Harlow, England : Pearson, c2020. - 882 pages : colored illustrations, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9781292265636 (pbk.).

Subjects--Topical Terms:
Marketing research.

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Marketing research : an applied orientation /

NUEVA VIZCAYA STATE UNIVERSITY