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Consumer behaviour / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Northey, Gavin.
Material type:
TextPublication details: Australia : Cengage Learning, c2021.Edition: 2nd editionDescription: xxi, 446 pages : colored illustrations, photos ; 28 cmISBN: - 9780170439978 (pbk.)
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Nueva Vizcaya State University - Bayombong Campus General Collection Section | 600-699-Technology | 658.834 2 H867c 2021 (Browse shelf(Opens below)) | Available | GC30248 |
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| 658.812 N424c 2023 Customer relationship management / | 658.83 M249m 2020 Marketing research : an applied orientation / | 658.83 T531i 2020 Illustrated handbook of marketing research / | 658.834 2 H867c 2021 Consumer behaviour / | 658.84 C998i 2023 International marketing / | 658.848 G795g 2020 Global marketing / | 658.87 L668r 2023 Retailing management / |
Includes glossary and index.
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