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Consumer behaviour /

Hoyer, Wayne D.

Consumer behaviour / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Northey, Gavin. - 2nd edition. - Australia : Cengage Learning, c2021. - xxi, 446 pages : colored illustrations, photos ; 28 cm.

Includes glossary and index.

ISBN: 9780170439978 (pbk.)

Subjects--Topical Terms:
Consumer behavior.

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Consumer behaviour /

NUEVA VIZCAYA STATE UNIVERSITY