International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui.
Material type:
TextPublication details: Australia ; Cengage Learning, c2023.Edition: 11th editionDescription: xxix, 604 pages : colored illustrations, photos ; 28 cmISBN: - 9780357445129 (pbk.).
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| Item type | Current library | Collection | Call number | Status | Barcode | |
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Nueva Vizcaya State University - Bayombong Campus General Collection Section | 600-699-Technology | 658.84 C998i 2023 (Browse shelf(Opens below)) | Available | GC30278 |
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| 658.83 M249m 2020 Marketing research : an applied orientation / | 658.83 T531i 2020 Illustrated handbook of marketing research / | 658.834 2 H867c 2021 Consumer behaviour / | 658.84 C998i 2023 International marketing / | 658.848 G795g 2020 Global marketing / | 658.87 L668r 2023 Retailing management / | 658.872 Sh531e 2022 E-commerce management : text and cases / |
Includes glossary and indexes.
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