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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui. - 11th edition. - Australia ; Cengage Learning, c2023. - xxix, 604 pages : colored illustrations, photos ; 28 cm.

Includes glossary and indexes.

ISBN: 9780357445129 (pbk.).

Subjects--Topical Terms:
Export marketing.

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International marketing /

NUEVA VIZCAYA STATE UNIVERSITY