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Consumer behavior in action: real life applications for marketing managers/ Geoffrey P. Lantos
Material type:
TextPublication details: New York: M.E. Sharpe, c2011.Description: xviii, 628 pages : illustrations ; 28 cmISBN: - 9780765620903 (pbk.)
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Nueva Vizcaya State University - Bayombong Campus Graduate School Section | 600-699-Technology | GS 658.834 2 L29c 2011 (Browse shelf(Opens below)) | Available | GS27804 |
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| GS 658.82 G98b 2000 The brave new service strategy: aligning customer relationships, market strategies, and business structures/ | GS 658.83 J25o 2020 Organization behaviour in contemporary world / | GS 658.834 2 H19c 2000 Consumer behavior: an applied approach/ | GS 658.834 2 L29c 2011 Consumer behavior in action: real life applications for marketing managers/ | GS 659.1 K15a 2015 Advertising and sales promotion/ | GS 659.2 N47t 2000 This is pr: realities of public relations/ | GS 660.6 B52 2009 v.1 Biotechnology in environmental management/ |
Includes glossary and index
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