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Consumer behavior in action: real life applications for marketing managers/

Lantos, Geoffrey P.

Consumer behavior in action: real life applications for marketing managers/ Geoffrey P. Lantos - New York: M.E. Sharpe, c2011. - xviii, 628 pages : illustrations ; 28 cm.

Includes glossary and index

ISBN: 9780765620903 (pbk.)

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Consumer behavior in action: real life applications for marketing managers/

NUEVA VIZCAYA STATE UNIVERSITY