Customer service marketing : managing the customer experience /
Torres, Edwin N.
Customer service marketing : managing the customer experience / Edwin N. Torres and Tingting Zhang. - New York, N.Y.: Routledge, c2023. - xiii, 726 p. : col. ill. ; 28 cm.
Includes appendix, glossaries & index.
978-1-265-10371-2 (pbk.)
Customer services.
Consumer satisfaction.
Marketing.
Customer service marketing : managing the customer experience / Edwin N. Torres and Tingting Zhang. - New York, N.Y.: Routledge, c2023. - xiii, 726 p. : col. ill. ; 28 cm.
Includes appendix, glossaries & index.
978-1-265-10371-2 (pbk.)
Customer services.
Consumer satisfaction.
Marketing.
