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Consumer behavior in action: real life applications for marketing managers/ Geoffrey P. Lantos
Material type:
TextPublication details: New York: M.E. Sharpe, c2011.Description: xviii, 628 pages : illustrations ; 28 cmISBN: - 9780765620903 (pbk.)
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| Item type | Current library | Collection | Call number | Status | Barcode | |
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Nueva Vizcaya State University - Bayombong Campus Graduate School Section | 600-699-Technology | GS 658.834 2 L29c 2011 (Browse shelf(Opens below)) | Available | GS27804 |
Includes glossary and index
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