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040 _cNVSU
100 _aBallena, Jun Jun T.
245 _aService quality and customer satisfaction of selected lodging establishments using lodging quality index in Solano, Nueva Vizcaya./
_cJun Jun T. Ballena,
260 _aBayombong:
_bNueva Vizcaya State University;
_c2020.
300 _axiv, 32 leaves :
_bphotos ;
_c28 cm.
500 _aThe study determined the relationship between the lodging quality index dimentions and customers' satisfaction of selected lodging establishments in Solano, Nueva Vizcaya A survey questionnaire based on the works of Juliet M. Getty and Robert L. Getty (2003) regarding the relationship of the selected dimensions of service quality was used as the primary data gathering tool for the study. Data were analyzed using descriptive (frequency, percentages, means) statistics. The data were analyzed using descriptive (frequency, percentages, means) statistics and Pearson Product-Moment Correlation (PPMC) in the significant relationship (non-direct) between lodging quality index and customer satisfaction. The study was undertaken in (2) two selected lodging establishments in Solano, Nueva Vizcaya. The lodging establishments were chosen in the study because they can accommodate a room capacity of at least 30 guests and has existed for at least three years There were two hundred seventy (270) randomly selected guests who served as respondents for the study. Data were gathered from November 2018 - January 2019 Results of the study showed that overall the customers were satisfied in their stay at the establishments which was backed up by their ratings in the questionnaire based on the Lodging Quality Index with its dimensions namely tangibles, reliability, responsiveness, assurance, empathy. Overall the customers of the selected lodging establishments were satisfied in their stay, would return to check-in the near the future and recommend the Lodging establishments to other people. The correlation matrix showed a highly significant relationship between lodging quality index empathy dimension and customer satisfaction (r=.186**) which simply means that showing empathy to guests especially of those who checked-in at said lodging establishments allowed them to feel heard by acknowledging their feelings. Doing so enhances the experience and increase customer satisfaction, even after a negative experience.
504 _aIncludes appendices and bibliographical references
700 _aBayawa, Emmilou M.
700 _aBueno, Kathryn Joy L.
942 _2ddc
_cU
_n0
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