000			02294nam a22002297a 4500
003			OSt
005			20250408092604.0
008			250403b |||||||| |||| 00| 0 eng d
040			_cNVSU
100			_aBautista, Mary Grace F.
245			_aE-tourism adoption of the travel agencies in Nueva Vizcaya/ _cMary Grace F. Bautista, Jusper U. Corpuz, Jersey M. Dela Cruz, Cristine A. Ranchez, Maricel B. Segundo
260			_aBayombong: _bNueva Vizcaya State University, _c2024.
300			_axiv, 72 leaves : _billustration, photos ; _c28 cm.
500			_aThis study investigated the relationship between perceived usefulness, ease of use. and the intention to use ICT among accredited travel agencies in Nueva Vizcaya Employing a descriptive-correlational design and collected data from 11 licensed travel agencies, a survey questionnaire was distributed among 41 travel agents as respondents, consisting of three parts. The findings reveal the perceived usefulness of adopting e-tourism technology is unanimously endorsed by respondents. The perceived ease of use of information communication technology (ICT) in e-tourism is consistently high, with a notable focus on clarity in ICT interaction. The significant positive correlations observed among perceived usefulness, ease of use, and intention to use e-tourism highlight the interconnectedness of these factors, contributing to a nuanced understanding of adoption dynamics. On the contrary, non-technological reasons for non-adoption center around customer preferences, security concerns, and regulatory complexities, while technological reasons reveal challenges ranging from software evolution to integration complexities and lack of universal standards. These findings collectively provide a comprehensive perspective on the dynamics and determinants of e-tourism adoption within travel agencies. Keywords: Perceived Ease of use, E-tourism, Information Communication Technology. Perceived Usefulness
500			_aThesis (Bachelor of Science in Tourism Management)
504			_aIncludes appendices and bibliographical references
700			_aCorpuz, Jusper U., author.
700			_aDela Cruz, Jersey M., author.
700			_aRanchez, Cristine A., author.
700			_aSegundo, Maricel B., author.
942			_2ddc _cU _n0
999			_c789 _d789