000			02136nam a2200217 4500
003			OSt
005			20250403092205.0
008			250403b |||||||| |||| 00| 0 eng d
040			_cNVSU
100			_aCredo, Ariane Mae G.
245			_aCustomer satisfaction and customer loyalty of selected lodging establishments in Nueva Vizcaya/ _cAriane Mae G. Credo, Hannah Carmella M. Monforte, Biazhen Mae S. Rañeses, Jessica O. Rubio
260			_aBayombong: _bNueva Vizcaya State University, _c2022.
300			_axiii, 37 leaves : _billustrations (some colored) ; _c28 cm.
500			_aThe study aimed to determine the relationship between customer satisfaction and customer loyalty of the three selected lodging establishments in the Province of Nueva Vizcaya. A three-part survey questionnaire was adapted from the study of Danijel Carev (2008) concerning the selected dimensions of customer satisfaction to determine their significant relationship with customer loyalty in the lodging establishments was used as the primary data gathering tool for the study. The study was conducted in the three selected lodging establishments in the Province of Nueva Vizcaya duly accredited by the Department of Tourism. Data were gathered from April 18-30, 2022. The result of the study indicated that overall the customers guest satisfaction among the establishments obtained an overall mean 4.55 with a descriptive equivalent of highly satisfied. Furthermore, customer loyalty among the establishments obtained an overall mean 4.48 with a descriptive equivalent of high level of customer loyalty. Lastly. the result of the correlation matrix shows a high significant relationship between customer satisfaction and customer loyalty. Keywords: Level of Customer Loyalty, Level of Customer Satisfaction, Lodging Establishments. Department of Tourism
500			_aThesis (Bachelor of Science in Tourism Management)
504			_aappendices and bibliographical references
700			_aMonforte, Hannah Carmella M., author.
700			_aRañeses, Biazhen Mae S., author.
700			_aRubio, Jessica O., author.
942			_2ddc _cU _n0
999			_c762 _d762