| 000 | 00788nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260902143002.0 | ||
| 008 | 260902b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781641721974 (pbk.). | ||
| 040 | _cNVSU Bayombong Library | ||
| 100 | _aStephenson, Stella | ||
| 245 |
_aAdvertising management / _cStella Stephenson. |
||
| 260 |
_aNew York : _bLarsen & Keller, _cc2023. |
||
| 300 |
_aviii, 248 pages : _bcolored illustrations, photos ; _c27 cm. |
||
| 490 | _aTextbook series. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 |
_aAdvertising _xManagement. |
||
| 650 | _aAdvertising. | ||
| 650 | _aIndustrial publicity. | ||
| 650 | _aSales promotion. | ||
| 650 | _aBranding (Marketing). | ||
| 650 | _aCommunication in marketing. | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c7456 _d7456 |
||