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040 _cNVSU
100 _aAbbac, Gerome F.
245 _aExpected and perceived service quality of the three selected fast food restaurants in Solano, Nueva Vizcaya/
_cGerome F. Abbac, Geness A. Baychon, and Lovely G. Campay
260 _aBayombong:
_bNueva Vizcaya State University,
_c2018.
300 _axiv, 33 leaves :
_billustrations ;
_c28 cm.
500 _aThis study was conducted to determine the customers expected and perceived service quality of three selected Fast Food Restaurants (FFR) in Solano, Nueva Vicaya. Data were gathered from the customers through questionnaires using the Chinese Fast Food Restaurant dimensions. Data were subjected to T-test to determine if there were differences between the expected and perceived service quality of the three selected FFR. The Analysis of Variance (ANOVA) was used to determine if there were significant differences among the overall customer satisfaction when the Fast Food Restaurant grouped according to the type of establishments. The result of the study showed that the expected service quality of the respondents was always higher than the perceived service quality of the establishments. Moreover, it was observed that particular factors have significant differences when the respondents were grouped according to the type of establishment. The overall customer satisfaction had no significant difference when the respondents were grouped according to the type of establishment except for the dimension of service quality. Based on the foregoing results, the researcher concludes that the three establishments were not able to satisfy their clients. The factors of expected service quality were higher than the perceived service quality in all factors. The respondents had different views on the particular Service Quality dimensions (Chinese Fast Food Restaurant) both for expected and perceived and on the overall level of customer satisfaction when grouped according to type of establishment.
500 _aThesis (Bachelor of Science in Hotel and Restaurant Management)
504 _aBibliographical references
700 _aBaychon, Genesis A.
700 _aCompay, Lovely G.
942 _2ddc
_cU
_n0
999 _c362
_d362