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008			250320b |||||||| |||| 00| 0 eng d
040			_cNVSU
100			_aDe Guzman, Cherrie Prelle C.
245			_aEnterprise development framework for the pineapple industry in Nueva Vizcaya/ _cCherrie Prelle C. De Guzman
260			_aBayombong: _bNueva Vizcaya State University, _c2018
300			_axvi, 152 leaves : _billustrations (some colored), photos ; _c28 cm.
500			_aThis study was conducted to develop a comprehensive enterprise development framework that would contribute to the growth of the pineapple industry in Nueva Vizcaya. The study was conducted in Bagabag, Diadi and Quezon, Nueva Vizcaya with 77 pineapple farmers and four processors who served as respondents. Key informants identified were government agencies and financial institutions. A semi-structured and open ended questionnaire was designed as a primary tool in gathering data. The data collected were analyzed using frequency count, percentages, likert scale, t-test, simple ranking and SWOT analysis. The result showed the strategic factors that might influence both the enterprises and entrepreneurs: (a) Stringent loan requirements of financial institutions, (b) Loans were not readily available for the growth and development of both the entrepreneurs and the enterprise, (c) Farm to market roads were not visible and accessible, (d) Inadequate pest and disease given and (e) Inadequate technical assistance. As a result, an enterprise development framework was developed. Main factors identified were (1) mentoring and incubation, (2) ideation and business planning. (3) entrepreneurship development training. (4) entrepreneurship awareness campaigns, (5) pitching to the potential investors and financiers, (6) development of pineapple enterprise and (7) mentoring of the developed pineapple enterprise. Keywords: Enterprise Development, Entrepreneurs, SWOT Analysis
500			_aThesis (Master of Management - Business Management)
504			_aIncludes appendices and bibliographical references
942			_2ddc _cTH _n0
999			_c168 _d168