Bautista, Mary Grace F. creator Corpuz, Jusper U., author. Dela Cruz, Jersey M., author. Ranchez, Cristine A., author. Segundo, Maricel B., author. text Bayombong Nueva Vizcaya State University 2024 monographic eng

print

xiv, 72 leaves : illustration, photos ; 28 cm. Mary Grace F. Bautista, Jusper U. Corpuz, Jersey M. Dela Cruz, Cristine A. Ranchez, Maricel B. Segundo This study investigated the relationship between perceived usefulness, ease of use. and the intention to use ICT among accredited travel agencies in Nueva Vizcaya Employing a descriptive-correlational design and collected data from 11 licensed travel agencies, a survey questionnaire was distributed among 41 travel agents as respondents, consisting of three parts. The findings reveal the perceived usefulness of adopting e-tourism technology is unanimously endorsed by respondents. The perceived ease of use of information communication technology (ICT) in e-tourism is consistently high, with a notable focus on clarity in ICT interaction. The significant positive correlations observed among perceived usefulness, ease of use, and intention to use e-tourism highlight the interconnectedness of these factors, contributing to a nuanced understanding of adoption dynamics. On the contrary, non-technological reasons for non-adoption center around customer preferences, security concerns, and regulatory complexities, while technological reasons reveal challenges ranging from software evolution to integration complexities and lack of universal standards. These findings collectively provide a comprehensive perspective on the dynamics and determinants of e-tourism adoption within travel agencies. Keywords: Perceived Ease of use, E-tourism, Information Communication Technology. Perceived Usefulness Thesis (Bachelor of Science in Tourism Management) Includes appendices and bibliographical references 250403 20250408092604.0