TY  - BOOK
AU  - Stephenson, Stella
TI  - Marketing : : a managerial perspective 
T2  - Textbook series
SN  - 9781641722261 (pbk.).
PY  - 2023///
CY  - New York
PB  - Larsen & Keller
KW  - Marketing
N1  - Includes bibliographies and index
ER  -