Boone, Louis E.  <br/><br/>
Contemporary marketing / 
Louis E. Boone, and David L. Kurtz. 
 - 19th edition. 
 - Australia :  Cengage,  c2022. 
 - xix, 400, [56] pages :   colored illustrations, photos ;   28 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9780357461709 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.