Kerin, Roger A.  <br/><br/>
Marketing / 
Roger A. Kerin, and Steven W. Hartley. 
 - Sixteenth edition. 
 - New York :  McGraw Hill,  c2023. 
 - xlviii, 736 pages :   colored illustration, photos ;   28 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9781265111946 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.