Marshall, Greg W.  <br/><br/>
Marketing management / 
Greg W. Marshall, and Mark W. Johnston. 
 - Fourth edition. 
 - New York :  McGraw Hill,  c2023. 
 - xxiv, 407, [44] pages :   colored illustrations, photos ;   28 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9781260598230 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.