Moran, Alvin <br/><br/>
Advertising :   a marketing perspective / 
Alvin Moran. 
 - New York :  Willford Press,  c2020. 
 - viii, 227 pages :   colored illustrations, photos ;   27 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9781682858486 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.