Pride, William M.  <br/><br/>
Foundations of marketing / 
William M. Pride, and O. C. Ferrell. 
 - Ninth edition. 
 - Australia :  Cengage,  c2022. 
 - xxii, 553 pages :   colored illustrations, photos ;   28 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9780357129463 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.