TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : : an applied orientation 
SN  - 9781292265636 (pbk.).
PY  - 2020///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing research
N1  - Includes glossary and indexes
ER  -