Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra. 
 - Seventh edition  Global edition. 
 - Harlow, England :  Pearson,  c2020. 
 - 882 pages :   colored illustrations, photos ;   28 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9781292265636 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.