TY  - BOOK
AU  - Stephenson, Stella
TI  - Advertising management
T2  - Textbook series
SN  - 9781641721974 (pbk.).
PY  - 2023///
CY  - New York
PB  - Larsen & Keller
KW  - Advertising
KW  - Management
KW  - Industrial publicity
KW  - Sales promotion
KW  - Branding (Marketing)
KW  - Communication in marketing
N1  - Includes bibliographies and index
ER  -