Stephenson, Stella <br/><br/>
Advertising management / 
Stella Stephenson. 
 - New York :  Larsen & Keller,  c2023. 
 - viii, 248 pages :   colored illustrations, photos ;   27 cm. 
 - Textbook series. .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9781641721974 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising.<br/>Industrial publicity.<br/>Sales promotion.<br/>Branding (Marketing).<br/>Communication in marketing.