Hoyer, Wayne D.

Consumer behaviour / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Northey, Gavin. - 2nd edition. - Australia : Cengage Learning, c2021. - xxi, 446 pages : colored illustrations, photos ; 28 cm.

Includes glossary and index.

9780170439978 (pbk.)


Consumer behavior.