Hoyer, Wayne D.
Consumer behaviour /
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Northey, Gavin.
- 2nd edition.
- Australia : Cengage Learning, c2021.
- xxi, 446 pages : colored illustrations, photos ; 28 cm.
Includes glossary and index.
9780170439978 (pbk.)
Consumer behavior.