Jurado, Jerbelle Kasten G.
Customers' satisfaction on fast-food restaurant: case of Jollibee Bayombong, Nueva Vizcaya/
Jerbelle Kasten G. Jurado, Marjorie L. Nuņez, and Maricar C. Tacang
- Bayombong: Nueva Vizcaya State University, 2022.
- xiii, 36 leaves : illustrations (some colored) ; 28 cm.
This study sought to determine the significant effects of food quality and service quality on customer satisfaction at Jollibee Fast Food Restaurant in Bayombong, Nueva Vizcaya. Data collection was conducted to random customers of Jollibee in Bayombong. Nueva Vizcaya. They served as the respondents of the study by providing reliable information on customer service.
The goal of this research is to find what are respondents' profile, views of elements influencing customer satisfaction such as food quality and service quality, level of satisfaction, and customer recommendations. at Jollibee Bayombong, Nueva Vizcaya, as well as their recommendations and correlations between independent variables were also investigated. Finally, determinants of customer satisfaction were also discovered.
Based on the study, more than half of the respondents are female between ages 15-25 years old and students. which corresponds to the age group frequently visit the establishment.
The result recommends that Jollibee administration should find a way to improve their food quality particularly on healthy food options, and that they maintain the taste of food offered in the restaurant. Continue varied menu and maintenance of food temperature and freshness. Lastly that Jollibee should consider the provision for a study and business area in the establishment.
Thesis (Bachelor of Science in Hospitality Management)
Includes appendices and bibliographical references