02003nam a22001937a 4500003000400000005001700004008004100021040000900062100002400071245019700095260005500292300006100347500117700408500007601585504005501661700002701716700003301743700003301776OSt20250404142426.0250327b        |||||||| |||| 00| 0 eng d  cNVSU  aForonda, Jamaica L.  aThe relationship of tourists' characteristics on the perceived importance of destinations in Diadi, Nueva Vizcaya/cJamaica L. Foronda, Fe B. Galima, Lorielyn K. Gao-ay, and Criza Mae A. Prado  aBayombong:bNueva Vizcaya State University,c2020.  axvi, 36 leaves :billustrations (some colored) ;c28 cm.  aThe study aimed to determine the relationship between the tourists' characteristics and tourist destination attributes of Diadi, Nueva Vizcaya. A survey questionnaire based from the study of Morachat (2003) regarding the Study of Destination Attractiveness and focusing on the relationship between tourist characteristics and its relationship with tourist perceived importance of destination attributes was used as the primary data gathering tool for the study. Descriptive statistics like frequency, mean and average was used to describe the tourist characteristics and the perceived importance of the destination attributes of Diadi, Nueva Vizcaya. Correlation method specifically Pearson Chi-square examined the relationship between tourist characteristics and tourist perceived importance of destination attributes.
	Based on foregoing results, the tourist characteristics namely: age, gender and highest educational attainment have negative assumed effect on the tourist's perceptions regarding the importance of destination attributes. In addition, majority of the tourists visit the place mainly for leisure, education and have vacation with friends and relatives.
  aResearch paper (Bachelor of Science in Hotel and Restaurant Management)  aIncludes appendices and bibliographical references  aGalima, Fe B., author.  aGao-ay, Lorielyn K., author.  aPrado, Criza Mae A., author.