Generation Z marketing and management in tourism and hospitality : the future of the industry / edited by Nikolaos Stylos... [et al.]. - Switzerland: Palgrave Macmillan, c2021. - xxx, 332 p. : ill. ; 22 cm.

Includes bibliographies & index.

978-3-030-70694-4 (cb.)


Tourist trade --Marketing.
Tourist trade --Management.
Generation Z --Marketing.
Generation Z --Management.