Marketing for hospitality and tourism / 
Philip Kotler... [et al.].  
 - 7th ed. -  
 - Singapore:  Pearson,  c2017. 
 - 680 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographies, glossary and index. 
<br/><br/><label>ISBN: </label>978-981-31-3295-5 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism --Marketing.<br/>Hospitality industry --Marketing.