TY  - BOOK
AU  - Del Val, Edgar P.
TI  - Marketing management in the Philippine setting
SN  - 97108-0087-6 (pbk.)
PY  - 2000///
CY  - Manila
PB  - Ateneo de Manila Univ. Press
KW  - Marketing
KW  - Management
KW  - Philippines
N1  - Includes appendices, bibliography, glossary & index
ER  -