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  <titleInfo>
    <title>Marketing management in the Philippine setting</title>
  </titleInfo>
  <name type="personal">
    <namePart>Del Val, Edgar P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Manila</placeTerm>
    </place>
    <publisher>Ateneo de Manila Univ. Press</publisher>
    <dateIssued>c2000</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>x, 221 p. : ill. ; 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Edgar P. Del Val.</note>
  <note>Includes appendices, bibliography, glossary &amp; index</note>
  <subject>
    <topic>Marketing</topic>
    <topic>Management</topic>
    <geographic>Philippines</geographic>
  </subject>
  <identifier type="isbn">97108-0087-6 (pbk.)</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">260130</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260330103707.0</recordChangeDate>
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