Del Val, Edgar P. <br/><br/>
Marketing management in the Philippine setting / 
Edgar P. Del Val. 
 - Manila:  Ateneo de Manila Univ. Press,  c2000. 
 - x, 221 p. :  ill. ;  22 cm. 
<br/><br/>Includes appendices, bibliography, glossary & index 
<br/><br/><label>ISBN: </label>97108-0087-6 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Philippines--Management