TY  - BOOK
AU  - Lobhoy, James C. 
TI  - The tourism industry in Banaue, Ifugao in the new normal conformance to the iatf protocols
PY  - 2022///
CY  - Bayombong
PB  - Nueva Vizcaya State University
N1  - The tourism industry is recognized as one of the most important economic engines for growth and development because it generates revenues for a country and cultural wealth. However, the pandemic changed the global scenario. The new normal is the transforming essential aspects of human life based on the capacity to adapt without force. An example of this is the conformance of people to the Inter-Agency Task Force (IATF) protocols. This study described the business profile of accredited establishments in the tourism industry of Banaue, Ifugao; determined the interventions made; identified the extent of compliance with IATF protocols; identified the issues and concerns, and proposed strategies to strengthen the preparedness of the accredited establishments. The study utilized a descriptive-evaluative type of research.

	The result of the study revealed that the business establishments accredited by the Department of Tourism do not dwell on one kind of tourism product or service. Business establishments are focused based on their interests and forte. Business owners were skeptical about pandemic interventions in terms of marketing and financial management because they were not ready to use social media to promote their products/services and budget allocation for health and safety was not a priority for them. Generally, business establishments were compliant in following the IATF protocols. The pandemic had caused problems for business owners. As a result, they faced issues and concerns such as temporary closure, decreased income, and the layoff of some personnel.

	There are many uncontrollable factors in the business environment, such as the pandemic. The following suggestions might help business owners stay prepared at all times. Digitalization in business establishments may be adapted through contactless payments and services, virtual experiences, and real-time information provision. The manager or owner may set aside money from their sales so that whenever a pandemic happens again, they have contingency fund to finance unexpected expenses. The business establishment may acquire new and enhanced skills in managing from a distance, motivating employees towards a vision in the need of ambiguity, thus, providing calm and clarity, aligning work among team members building community. Further, the business may organize package deals that cater to the demands of visitors at a reasonable price because the experience of comfort and contentment is one way to advertise tourism, and the offering of wholesome vacation tours for a lower price is a way of promoting the business; Thesis (Master of Management - Business Management); Includes appendices and bibliographical references
ER  -