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  <titleInfo>
    <title>Content strategy at work</title>
    <subTitle>real-world stories to strengthen every interactive project</subTitle>
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  <name type="personal">
    <namePart>Bloomstein, Margot</namePart>
    <role>
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    <role>
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  <name type="personal">
    <namePart>Halvorson, Kristina</namePart>
    <role>
      <roleTerm type="text">foreword.</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Massachusetts</placeTerm>
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    <publisher>Morgan Kaufmann</publisher>
    <dateIssued>c2012</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 163 pages : illustrations (some colored), photos ; 24 cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">Margot Bloomstein; foreword by Kristina Halvorson</note>
  <note>Includes bibliographical references and index
</note>
  <identifier type="isbn">9780123919229 (pbk.)</identifier>
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    <recordCreationDate encoding="marc">250509</recordCreationDate>
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