00496nam a22001457a 4500003000400000005001700004008004100021020002500062040002900087100002400116245004800140260004800188300005400236504006000290OSt20250508162200.0250508b        |||||||| |||| 00| 0 eng d  a9789814687379 (pbk.)  cNVSU Library Bayombong    aKaser, Keneauthor.  aAdvertising and sales promotion/cKen Kaser  aPasay City,bCengage Learning Asia,cc2015.  axix, 461 pages :billustrations, photos ;c26 cm.  aIncludes bibliographical references, glossary and index