Kaser, Ken <br/><br/>
Advertising and sales promotion/ 
Ken Kaser 
 - Pasay City,  Cengage Learning Asia,  c2015. 
 - xix, 461 pages :  illustrations, photos ;  26 cm. 
<br/><br/>Includes bibliographical references, glossary and index 
<br/><br/><label>ISBN: </label>9789814687379 (pbk.)