Hanna, Nessim  <br/><br/>
Consumer behavior:   an applied approach/ 
Nessim Hanna and Richard Wozniak 
 - New Jersey:  Prentice Hall,  c2000. 
 - xxi, 586 pages :  colored illustrations, photos ;  26 cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0130895024 (cb.)