Lantos, Geoffrey P.  <br/><br/>
Consumer behavior in action:   real life applications for marketing managers/ 
Geoffrey P. Lantos 
 - New York:  M.E. Sharpe,  c2011. 
 - xviii, 628 pages :  illustrations ;  28 cm. 
<br/><br/>Includes glossary and index<br/> 
<br/><br/><label>ISBN: </label>9780765620903 (pbk.)