Garrovillas, Eduardo P.  <br/><br/>
Out-of-the-box:   marketing principles that work and make sense for marketing students, faculty, and practitioners/ 
Eduardo P. Garrovillas 
 - Mandaluyong City:  Books Atbp. Publishing,  c2013. 
 - xxvi, 257 pages :  22 cm. 
<br/><br/>Includes bibliographical references<br/> 
<br/><br/><label>ISBN: </label>9710412402 (pbk.)