@book{175,
	author = {Eraña, Daren S.},
	title = {Market structure, conduct and performance of selected agricultural commodities in Nueva Vizcaya agricultural terminal, inc (nvat), Nueva Vizcaya},
	publisher = {Nueva Vizcaya State University,},
	year = {2019.},
	address = {Bayombong:},
	note = {This paper focused on the assessment of the structure, conduct, and performance of the market of selected commodities in the province of Nueva Vizcaya, specifically. cabbage, tomato, squash and ginger in order to explicate the performance of their marketing systems before any interventions would be made to improve their existing situations or conditions. The study used qualitative and quantitative data to describe the nature, practices, and performance of the horticulture market in the province of Nueva Vizcaya through its agricultural terminal, NVAT. Survey questionnaires for NVAT traders, focused group discussions for farmers and farmers' organizations, key informants’ interview for Viajeros and public market retailers in Solano, Bambang and Bayombong and secondary sources were used to describe how structure affected conduct and conduct affected performance and vice versa.

The study employed descriptive statistics to describe the socio-demographic profile of respondents where it revealed that the market was dominated mostly by married women.

Furthermore, the Gini-coefficient and Lorenz curve were used to determine that the market operated in a mixture of perfect competition and oligopoly as the market exemplified highly concentrated and less competitive characteristics. This was based ongini-coefficients of the assembler-wholesalers: 0.8947 for cabbage, 0.8912 for tomato, 0.6769 for squash and 0.7184 for ginger and the Gini-coefficients for bookers/disposers: 0.8086, 0.8569, 0.6250 and 0.2917 for cabbage, tomato, squash and ginger, respectively. Likewise, the predominant marketing and vegetable flow in NVAT started from farmers to transporters to assembler-wholesalers to bookers/disposers to Viajeros to public market retailers and finally to consumers.
An analysis of the pricing schemes, advertising and sales promotion strategies and terms of sales were conducted to describe market conduct. It revealed that advertising and promotion activities were not common in the market and prices for commodities were based on various factors.

Additionally, the gross margin, marketing margin and marketing efficiency were used to evaluate the market performance of the NVAT market. The level of profitability differed from each player where farmers received low margins as compared to other players, particularly, bookers/disposers, Viajeros and public market retailers.
Moreover, as a market aimed at improving the socio-economic status of the people in the province particularly farmers, various programs and support services were given by different agencies and organizations to further improve the market performance of the commodities.

Key words: cabbage, ginger, Gini-coefficient, gross margin, Lorenz curve, marketing efficiency, marketing margin, NVAT, squash, tomato

}
}