Baran, Stanley J. <br/><br/>
Introduction to mass communication :  	  media literacy and culture/ 
Stanley J. Baran 
 - Fifth edition 
 - New York :    Mc Graw-Hill,   c2008. 
 - xxxii, 516 pages :  colored illustrations ;   27 cm. 
<br/><br/>Includes bibliographical references and index.<br/>