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Profiling of tourism industry in Nueva Vizcaya: Visitors and local community profile/ Joana P. Bautista, Reysie Ann A. Baylon, Jaylie Joy M. Pascua, and Kylyn Joy L. Tadeo

By: Contributor(s): Material type: TextTextPublication details: Bayombong: Nueva Vizcaya State University; 2020.Description: xviii, 81 leaves : photos ; 28 cm
Item type: Undergraduate Research
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Undergraduate Research Nueva Vizcaya State University - Bayombong Campus Reference Section U (BSHRM) B352p 2020 (Browse shelf(Opens below)) Not for loan U1647

The study aimed to determine the Profile of Tourism Industry in Nueva Vizcaya specifically the profile of Visitors frequenting the area and the Local Community leaders.
A survey questionnaire based from the study of Kwanini Carrying Capacity Assessment June - September 2014 was used as the primary data gathering tool for the study. The data were analyzed using descriptive statistics (frequency counts, percentages, and means).
The study was undertaken in three (3) three selected municipalities in Nueva Vizcaya. The three (3) municipalities were chosen as the study place as they comprise most of the tourist destination commonly frequented by visitors.
There were three hundred ninety-nine respondents for the visitor exit survey while there were seventy (70) respondents for the local community leader survey. Data were gathered from January 4-19, 2020.
On Visitors Exit, results show that most of the visitors were female at the age of 18 to 24 years old who had visited the place 2 to 4 times together with their friends wherein they organized their vacation through a direct booking with the resort. Most of them have stayed with well-known lodging establishments in the province like Immugan Training Centre for Santa Fe, Saber Inn in Bayombong, Highlander Hotel and Resort in Solano and Lower Magat Eco Tourism Park in Diadi. They found Nueva Vizcaya through word of mouth and have spent an over five thousand pesos while they were staying at Nueva Vizcaya. The visitors' spent their vacation for relaxation and enjoyed activities like swimming, hiking and family gathering. They took note of the warm hospitality of the people, but they dislike the facilities offered by the lodging accommodations.
Finally, the respondents showed that they have met their expectations and has the intention of visiting Nueva Vizcaya again.
For the Local Community leaders, result showed that most of the respondents were Barangay Kagawad, most were males at the age of 46 to 55 years old and 36 to 45 years old who were mostly college undergraduate.
Furthermore, most of them were interested to accept a job in Tourism Industry primarily businesses which were related to Food and Beverage even though most of them don't have a family who worked in Tourism Industry.
The things to best explore in Nueva Vizcaya according to the local community leaders were the natural formations like falls, cave and man-made sites like resorts.
In terms of Accommodation, most of the leaders want to have more hotels or lodging establishments in the province as they view these improvements related to tourism as good for Nueva Vizcaya.
Moreover, in terms of the cleanliness of the place, it is quite to note that barangays in general were segregating their garbage's and adhere to the Solid Waste Management Act. While in terms of other attributes like electricity, the province has electrical connections through Nueva Vizcaya Electric Company NUVELCO and water source is through water stations wherein the quality of the water were medium. When it comes to social situations, the respondents viewed the traffic situation in the area as less serious than other parts of the country while unemployment was viewed as the common cause of poverty in their barangay and leaders viewed lack of skill/knowledge of the people as the primary issue in their barangay.
Finally, the respondents were keen to promote the hospitality of the people in Nueva Vizcaya but were unconvinced with the variety and quality if services, facilities and lodging establishments found in the province.
 

Includes appendices and bibliographical references

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