The influence of the growing media nowadays had created vast impact not only on a certain place but around the globe. The identification of stakeholder's involvement in destinations and enterprise developments as well as factors that may affect their participation to various tourism and enterprise promotional campaigning is very vital. This study determined the current practices of the Local Government Unit (LGU) of Bagabag, Province of Nueva Vizcaya, in promoting the enterprise and tourism development, with the use the inductive approach in determining the promotional level of the tourism and enterprise of the municipality. Furthermore, this study also developed a multimedia campaign material which tested the perspective of the stakeholders on the comparison of impacts of the multimedia campaign material and traditional campaign material, in which of them would be more effective in promoting, advertising and marketing of the tourism and enterprise of this municipality. Also, this study determined the significance of both campaign materials on the perspective of the stakeholders.

The developed multimedia campaign material is a new technologically-based material which is composed of potential areas for tourism and enterprise of the town, that is purposely used for promotion. This study comprised of 220 stakeholders of Bagabag as respondents. This study also used Quantitative and Qualitative method of research in determining the result of the study.
The conduct of the study found out that the municipality lacked the promotion of tourism and enterprise, further, allocated funds but used only for office and personnel purposes. The development of the multimedia campaign material paved way as the first step in the promotion of the tourism and enterprise of Bagabag. This study showed that the use of the multimedia campaign material has higher impacts and more influential to the group of respondents using the test of mean and standard deviations, analysis of variance, t-test and multiple comparisons. This shows further that the respondents strongly believed that the multimedia campaign material is vital tool in promoting the enterprise and tourism of the municipality of Bagabag, moreover, the traditional campaign material also showed progressive implications to the respondents, making it a tool in educating the community and the future visitors of the town. There were prospect impacts on the lifestyle of the community on the implementation of the material, especially the tourism development and enterprise growth which will be the major players for the development of the municipality. Finally, the result of this study would help tourism and enterprise development of the municipality of Bagabag in using the multimedia campaign materials.

Keywords: Multimedia Campaign Material, Traditional Campaign Material, Stakeholder’s perspective, Tourism and Enterprise Development, Promotion.

Thesis (Master of Management - Business Management)

Includes appendices and bibliographical references.